Adding a blog to your website allows current and potential customers to get to know you and your brand more intimately, fostering a connection that is essential to growing your business. Generating consistent digital content helps people find your website, and therefore helps promote the services you offer and convert that traffic into new clients. If writing is not your strong suit or you’d like to focus on other aspects of your business, you may want to consider looking for article writing services that can create consistent material for you. In the meantime, here are eight blog ideas if you’re just getting started.
1. Make Your Mission Statement
If you are just starting your website and blog, letting people know what your company is all about is vital. Take some time to write up your values and what is important to you and your brand, providing some backstory along the way. Then, people will know precisely what you are offering to the market and why.
2. Create an eBook
Free or affordable eBooks are a great way to share your expertise with customers. An eBook will also provide you with different topics to create multiple blog posts around while promoting your book at the end of each post. Offer a free eBook via email sign-up, and you can begin to foster lines of communication with a broad customer base.
3. Follow Current Trends
By searching Google or Twitter for topics related to your industry, you can quickly find what people interested in your industry are talking about. Find the topics that interest you, or better yet, that you have experience with, and create a blog post around it. This is a great way to be relevant and informative at the same time.
4. Share Your Endorsements
If you have happy customers willing to share their backgrounds and stories of working with you, this can make a great blog post that both informs and entertains. Personal touches like this bring some warmth to your professional site to which readers can connect.
5. Exchange Some Inspiration
If you love to listen to podcasts, read blogs, watch documentaries, or attend conferences, this will be an easy post idea you can return to again and again. Write down anything that you find inspiring and relevant to your business and use it as motivation to inspire your subscribers.
6. Explore Message Boards
There are message boards related to every topic you can think of, and they provide a great way to know what questions people have related to your knowledge and skills. You’re bound to see a question that you can answer and doing so with a well-thought-out blog post will help attract these curious readers.
7. Discuss Books That Have Impacted You
Create a list of books that have impacted you and share them on your blog. Not only can this provide your audience with valuable information, but it can also help them get to know you a little bit better.
8. Let Readers Know Why You’re Different
You may have shared what you are about, but it may be equally important to share what you won’t do. You can create a post in a neutral tone that lets customers know your standards and how you make sure your services are of the ultimate quality. There’s no need to bash the competition to accomplish this goal. By letting readers know you won’t tolerate sub-par performance, they will know they are in good hands.
These are just a few ways to get your company’s blog started and get you on your way to growing your customer base and online presence as soon as possible.