What Is NIL College Football Deal?

What Is NIL College Football Deal?

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The NIL College Football Deal is a new NCAA rule that allows college football players to profit off their name, image, and likeness. This means that players can sign endorsement deals, appear in advertisements, and make money from social media platforms like YouTube and Instagram. The deal goes into effect on August 1st, 2023, but some schools are already starting to take advantage of it.

So far, the biggest school to do so is the University of Michigan. They have signed a deal with Jordan Brand, a subsidiary of Nike, that will allow their football players to make off their name, image, and likeness. This deal is worth up to $173 million over the next 15 years. So far, other schools like Ohio State, Clemson, and Notre Dame have also signed deals with Jordan Brand.

The NIL College Football Deal is a game-changer for college football players. For the first time, they will be able to profit off their name, image, and likeness. This will allow them to sign endorsement deals, appear in advertisements, and make money from social media platforms like YouTube and Instagram.

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